There are many companies operating in the online gambling market today. To remain competitive, operators are introducing new technologies into their work, including solutions with elements of artificial intelligence. Various livecasinos and bookmakers can already appreciate the advantages of AI developments, as well as the players.
Customer retention by AI
One of the key tasks of each gambling platform is customer retention. The owners of online livecasinos and bookmakers use various tools and approaches to arouse the interest of users in the site and motivate them to return to it again and again.
A unique smart platform has already been developed, designed for niches such as betting and gambling. With its help, market operators successfully implement customer retention measures. The system divides users of the gambling site into groups, captures and classifies their gaming behavior, and determines how satisfied they are with the game. By analyzing the collected information, Artificial Intelligence anticipates the desires of customers and automatically offers those bets or games that match their interests.
AI systems as virtual players
Innovative programs with artificial intelligence can easily act as full-fledged participants in the game process and can even beat experienced opponents. One such program has the distinction of beating professional poker players during a Texas Hold’em tournament. The system calculated the game strategy before each round. This process took the artificial neural network only a few seconds. Another well-known poker bot also got the better of experienced players. During the Texas Hold’em tournament, the program beat four poker professionals to win over $1.7 million.
Artificial Intelligence to fight fraud
Thanks to the latest AI technologies, it has become easier to detect fraudsters in virtual gambling platforms. Modern programs are able to analyze user activity and detect suspicious activities. For example, with the help of an AI system, a bookmaker can track all the results of bettors. If the operator notices that for a long period the user has not had a single loss, then this account can be blocked until all circumstances are clarified.
A unique AI platform has already been developed that identifies fraudulent players even before they start their illegal activities. The system automatically sends notifications to the operator about all necessary precautions.
Chatbots for communicating with customers
AI chatbots are programs that automatically and/or according to a scenario perform certain actions through the chat interface. Such software allows a casino or bookmaker to communicate with customers and provide them with various services without the involvement of specialists from a call center or support service.
With the help of chatbots, users can receive assistance in the gambling process and resolve other issues. In such chats, players solve many problems, for example, replenishing a deposit, placing bets, carry out procedures for withdrawing money.
Artificial Intelligence – a fighter against gambling addiction
Today, many gambling operators support a responsible approach to gambling and try to prevent the emergence of gambling addiction. To do this, they use AI solutions that can identify users who are prone to gambling.
Well-known developers creating software for live online casinos have developed a system for detecting and preventing gambling addiction. It analyzes the activity and behavior of users, identifying signs of gambling addiction. Thanks to this, the operator can take various measures to protect the client, for example, block the account, impose a limit on the size of bets, etc.
As you can see, there are quite a lot of AI applications in gambling, and every year this technology is becoming more widespread.
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