Most people are familiar with LinkedIn, usually considering it a popular professional networking tool. However, even fewer users know this professional networking platform has about 800 members across 200 countries globally, making it the world’s largest.
Yet, even fewer users of this professional site are aware of the full scope of LinkedIn’s features, particularly as a marketing tool. Essentially, LinkedIn isn’t only meant for individuals. The platform was also built to cater to businesses and serve as a powerful marketing tool that helps with lead generation.
When it comes to learning the full scope of what LinkedIn is capable of as a lead generation tool, there are a few things you need to know, and this post will walk you through the what and how.
So buckle up and dive right in.
What Are Automated LinkedIn Ads Reports?
Automated LinkedIn ads reports, also called LinkedIn Lead Gen Forms are one of the many automation tools provided by the professional networking giant to help businesses gather leads automatically instead of manually.
These reports enable you to fully put your lead generation and outreach campaign into autopilot mode, which helps you focus on another aspect of your business. Marketers using LinkedIn can add a particular form to their ads which are pre-filled using information from users’ LinkedIn profiles.
The automated nature of these reports means users have a better experience by minimizing the number of fields in the form. It also saves your users the trouble of leaving LinkedIn for your website. In other words, everything happens right on the platform. These reports are compatible with several ad types, including inMails and LinkedIn sponsored content, and accessible via desktop and mobile.
Key Benefits of Using LinkedIn Ads Reports
- Since LinkedIn gets 57% of its traffic from mobile users, these automated forms were explicitly built for mobile use. So, they enable you to tap directly into the rising number of mobile users.
- These ad forms also provide double conversion. Once the user performs your call to action or signs up, you get their email, and you can also later present them with another offer of your choice using the information collected.
- Automated ads reports eliminate unnecessary frictions that may prevent users from becoming leads. You no longer have to subject your prospects to long forms with endless fields. It only takes about two clicks for your leads to get going.
Seeing how instrumental but straightforward this automation tool can be, here are the steps you can take to incorporate it into your LinkedIn marketing strategy appropriately.
Steps For Using Automated LinkedIn Ads Reports
With LinkedIn, users can complete in-app registrations, download, or opt into any call-to-action you present on your LinkedIn Lead Gen Ads. The moment someone clicks your Ads, they get a pre-filled form containing their profile information. After submissions, you receive user reports that include specific details such as name, email, company name, job title, location, and any other custom information your form requires.
Next, the user will get a Thank You page containing your message and your website link or any link you want the lead to visit.
Setting up Your LinkedIn Lead Gen Forms
The steps involved in setting up your LinkedIn Lead Gen Form aren’t complicated. Just follow the step-by-step guide below.
- Visit Campaign Manager and click account assets, then select Lead Gen Forms.
- Next, click Create form.
The form you’ll get have four sectors, namely:
- The form details
- Lead details and questions
- Confirmation
- Hidden fields
You can learn more about each part below.
Input Form Details
This is where you put your form together by following the steps below.
Give your form a name.
- Select your form’s language. Remember to make the form language and ad campaign language the same.
- Craft a catchy headline that’s a minimum of 60 characters.
- Provide the offer details of your form that describe the specific benefits you’re bringing to your users. LinkedIn only allows 160 characters, so you need to ensure each one counts.
- Insert the URL to your website’s Privacy Policy
- Provide your Privacy Policy Text in the provided box.
Lead Details and Custom Questions
This part helps you determine the particular data you’re interested in collecting into your ads reports as your potential leads to sign up on the form. You can choose several questions. Just use the following steps to complete this section.
- Specify the Contact Information Details you need—for instance, Full Name, Phone Number, Email address, and others.
- Choose the Work Details like position, job title, years of experience, company, and many more.
- Include the Education Details such as graduation details, degree, and field of study.
- Choose the user’s Demographics like gender and location.
Most of these fields won’t require filling as the form automatically generates the info using details from user accounts. That’s the magic of the Lead Gen Form and what makes these Ads Reports so unique.
Confirmation
This part sets up your thank you page using the following details.
- Communicate your Thank you message with specifics in the provided field.
- Provide a landing page link
- Choose a call-action
Hidden Field
This section of the form is optional and allows you to integrate a third-party marketing automation platform. These are details such as agency ID and product ID. These fields are so-called because they are hidden from the user.
Conclusion
Lead generation with LinkedIn can be a breeze, provided you know what you are doing. First, you have to consider the right tools, and the automated LinkedIn ads report is one of the best out there. Once you learn how to leverage this tool and make the most of it, you’ll never see LinkedIn the same, especially if you’re looking for B2B leads. Now you can quickly fill campaign forms and improve campaign experience significantly. Remember that in the business world, timing is everything, and follow-up helps close the deal. So, are you ready to begin using LinkedIn’s automation tool for leads yet?
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