With the rise of Facebook and Instagram food influencers and YouTube recipe videos, the popularity of blogs faded away. It’s time to bring food blogs back in their entire glory. With great videos, you can attract more visitors towards your website. The only question is: how do you create them?
We’ll give you 10 simple tips that will help you create attractive videos for a food blog.
1. Create Different Types of Videos
YouTube videos are a classic. You can show detailed recipes and share them on your blog. But with so many other options, focusing on a single type of video can get boring.
Have you thought about live and time-lapse videos? Visit this link to learn how to create outstanding time-lapse video content: https://setapp.com/how-to/time-lapse-video. Such an unexpected approach will add the much-needed unique touch to your blog.
2. Don’t Make Them Too Long
Truth be told, some recipes are too complicated to compress into a 5-minute video. That’s why you can’t set a specific limit; the length will depend on the theme. But repeat this mantra whenever you film new content: make it as short as possible without disturbing its clarity. People don’t have half an hour to waste on a recipe that should help them to prepare a quick meal.
3. Build a Connection with Your Subscribers
It’s easy to find a recipe that includes the ingredient you want to use. What makes you go to a particular blog when you need the recipe? It’s all about emotion and connection. When you know a blogger’s personality, you can always expect tips that work for you. That’s the level of familiarity you want to develop with your audience.
4. Film Series of Videos
You can get your followers hooked on a particular food theme, ingredient, or cuisine. Why don’t you film videos with recipes from the last destination you visited? You can also focus on particular foods, such as sweet potato, corn, peppers, or anything else. Baking challenges are another great base for video series! These types of videos motivate subscribers to visit your blog on a weekly basis.
5. Get Inspired by the Trends
Do you remember that time when people went crazy over the fluffy Japanese cheesecake? Every popular food blogger launched their own version of the cake, trying to offer the perfect recipe to their followers.
Don’t try to resist the trends. You can get more visitors to your website if you follow them!
6. “Translate” Measurements
Europeans find it hard to follow American blogs, since they aren’t used to cups and ounces as measurements. They want more specific instructions in grams. Americans, on the other hand, rely on their cups. When you target a global audience, it’s important to provide both metric and imperial measurements in your videos.
7. Always Share on Social Media
You can’t expect people to visit your blog whenever you share a new video if you don’t invite them there. Always share the content on social media, with dedicated descriptions that invite your followers to click the link to your blog.
8. Invest in Good Filming Equipment
Equipment is important. You need a camera that lets you film HQ video content, and editing software that helps you bring it to perfection. Lighting is also important. Natural lighting works well, but it’s rarely present in the entire kitchen exactly when you want to film. That’s why you need soft artificial light that will keep the contrasts and exposure consistent.
9. Make the Videos Colorful
Food must be appealing to the eye to make you follow a particular recipe. That’s why you need to invest in great lighting, camera, and editing software. Your goal is to create and capture naturally vibrant colors on your plates.
10. Invite Comments
Open-ended videos are key to engagement. Ask your viewers what they think of the recipe, how they would tweak it to make their own, and what questions they have for you. If you get questions, make sure to answer them! If someone plans to make the suggested recipe and you fail to answer them quickly enough, they will be too frustrated to visit your blog again.
You Can Do This!
No matter how great your current videos are, there’s always space for improvement. Food is a never-ending inspiration. You only need to focus on making the videos clear, short, and inviting to all tastes. Invest in better equipment and editing tools, make a plan, and go for it!
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