Whether you are just starting a restaurant or have been in business for years, the trick to staying relevant and successful is to keep customers coming through the door.
One way you can do this is to ensure every customer has the best possible service. However, this only works once the customer is inside your restaurant. Of course, happy customers are likely to recommend you to a friend and your business will slowly grow.
However, to boost this process you can use daily lunch specials! But, before you start trying to get additional customers through your door, make sure you are properly set up. That means having industrial food machinery, an established and workable ordering system, and several payment options. It ensures your staff is focused on what matters, the customers and great quality food.
Know Your Market
You may be surprised to discover that nearly half of Australians skip lunch. These are a prime target for your lunch special. All you have to do is look at the area where your restaurant is based and decide what type of people are in the area and which foods they are likely to be happy eating.
The key is identifying something that will appeal to workers in your area and ensuring the dish is quick and easy to make and eat.
This will help you to keep the cost down and them to find the time to eat
Tell Them About It
The next step is to spread flyers and social media posts around the surrounding businesses sharing what you are offering. Make sure you include the fantastic price and that the whole eating process doesn’t need to take much time.
This will ensure you are a viable option for a worker that has limited time but would like to have something more exciting than the sandwich they brought from home.
A fantastic way of increasing interest and customers in your restaurant is to offer samples to the local businesses. Alongside the samples you should provide feedback forms as this will help you to identify the needs of your target market and cater to them specifically. It is an effective way of building customers and profits.
Although you want to get more customers through your doors, it is a good idea to offer a delivery service. This can greatly increase the number of customers you serve at lunchtime and makes it easier to plan your food as people are likely to order in advance.
Never forget that your customers are short on time. The best way to help them use your service is to offer several payment options and for them to be quick and easy to use. This will allow them to get back to work on time instead of waiting to pay the bill.
As you attract new customers you want them to keep coming back. Feedback forms can help but so can offer a small loyalty discount. After all, nothing brings a customer back better than the thought of saving money.