The revenue generated from bars varies from one bar to another depending on different factors. However, no matter where a bar is located, and with all factors affecting its performance, bar owners can implement several techniques to grow their bar management and sales.
Most bars offer different drinks together with a variety of meals. However, a bigger percentage of their sales come from the consumption of alcoholic drinks.
This means that every bar owner needs to find a way through which they can boost the sale of their alcoholic drinks.
One of the most important things for bar owners to note is that the success of their bar business highly depends on speed. This includes the speed at which orders are taken, drinks prepared and delivered, and payments made.
However, there is a difference between speed and being fast. You need to ensure that you are offering excellent services fast.
There are different techniques you can use to grow your bar management and sales. Some of them include;
Keep Your Customers at Your Bar Longer
The longer a customer stays in your bar, the higher the chances of them spending more money. But how do you make them spend more time in your bar? To start with, you need to understand your customer base and what they like most.
With that knowledge, you can implement some customer engagement strategies such as fun bar games that customers can play when having drinks in your bar. You can even introduce incentives and rewards for the winners or customers participating in the games.
With this, you are going to make customers want to come back again, and persuade them to spend more time in your bar. Spending more time means that you are selling more, and therefore, growing your sales.
Retain Existing Customers
One of the biggest mistakes committed by bar owners is putting so much effort into attracting new customers, something that ends up with them neglecting the existing ones. Bar owners should also put a lot of effort into retaining their existing customers.
This is because when treated well, existing customers can leave positive reviews of your bar, share their amazing experiences in your bar with other people, and even bring in their friends and families.
You can look for ways of rewarding them or offering them drinks at a discount once in a while. This will make sure that they always come to your bar whenever they want to have a drink, ensuring that you have customers at all times and improving your sales.
Implement Upselling Techniques
Before implementing any upselling techniques, you need to make sure that your management staff and other employees understand how upselling works. You can sponsor a few of your employees to take short courses that focus on upselling. This will boost your bar management.
Proper upselling techniques ensure that your staff not only take orders but also tell customers about the beers they should try and persuade them to try the beers.
Upselling involves your employees, or even yourself, trying to convince a customer to buy a more expensive drink than what they ordered or even order something else on the side.
However, you need to be careful with this technique. If not properly done, you might end up chasing away customers. Upselling is vital in growing your bar sales, as well as management.
Staff Motivation
Staff motivation is important in growing management and sales in your bar. You need to find ways through which you can challenge your employees to give their ideas and opinions on drinks and how to operate your bar.
Since the employees interact a lot with your customers, chances are that they understand what the customers want and the kind of drinks that they (customers) like. You, therefore, can motivate them to give you suggestions to improve management and sales in the bar.
You can also introduce rewards and incentives for those that meet certain set targets at the end of every month. This will ensure that they all work hard, improve customer experience, and, in turn, improve your sales.
Conclusion
Finally, you can offer free drinks once in a while to your customers. For instance, if there is a new beer in the market, you can offer it for free to see how your customers respond.
If they like it, then go ahead and introduce it to your menu. This will make your customers feel valued, something that is important when growing sales in a bar.
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