Most businesses with an online footprint today use email marketing as one of their primary communication channels with customers. For example, if you join an online casino 日本語 platform, subscribing to the email list means you’ll get the latest updates from the gaming site right to your inbox. The house will keep sending information your way via email, and it usually includes lucrative promotions and other updates such as the release of new games. Even if you don’t catch all the emails, there’s a good chance that one of the messages will seize your attention and lead you to action.
While email marketing strategies have been changing over the years, they continue to be the go-to for many companies to boost sales. The evidence for this lies in the numbers. Back in 2017, for instance, Experian, a business services company, illustrated that kinetic emails brought in an average of $0.08 in sales per email. That may not look like much, but if you sent out 200,000 of those kinetic emails, you’d be looking at a $16,000 increase in sales. How about that? Read on to discover more about the impact of using emails as a marketing tool.
Email is the Preferred Marketing Channel for Most Consumers
Of late, many brands have intensified their social media marketing exploits based on millennials’ new wave of marketing perceptions that social media marketing channels are gradually taking over. Well, according to data, email is still tramping over social media, with 60% of US consumers preferring to be contacted via email. On the other hand, social media marketing attracts a rather paltry 25% preference in comparison.
They Appeal Personally to Consumers
There’s a reason why personalized emails work to drive up sales better than run-of-the-mill compositions, as they appeal to the individuality of different people. It’s no wonder why the world’s largest organizations, such as Amazon, Microsoft, and Google, use personalized emails to contact their customers. So, instead of “Dear Customer,” they’ll throw in a personal touch like “Dear Zoe.”
People are prone to be attached to such messages as the personal touch appeals to the general customer experience and stirs their emotions. This ultimately creates a sense of attachment to the organization that will no doubt drive up sales. Personalization goes way beyond just mentioning your individual customer’s name, though. You also have to be careful not to overdo it. For instance, saying your customer’s name once in an email is fine, but doing it four times may come across as creepy.
An Increase in Sales is Also Hinged on Organic Leads
While email marketing is an effective tool to drive sales, you must use a tactical approach; otherwise, those sales will not skyrocket as fast as you’d like them to. One way of doing it right is first building a list of subscribers interested in what you’re offering. These subscribers are then supposed to be grouped into customer characteristics based on their interests or similarities so that you can send them more targeted emails. For example, the said characteristics may include:
- Background of the person (e.g., education, occupation)
- Demographics (e.g., age, gender, annual income)
- Hobbies and interests
- Challenges
These are just a few characteristics you may use, but the scope of how you can group your emails before sending them to your audiences is much more expansive. Remember, the more you know about the people you hope to convince through your email marketing campaign, the likelier you are to increase your conversion rate.
In case you are wondering where you will get all this information, integrating services like Google Analytics will help you map exactly what your audience wants. Tracking the social media profiles of people that follow you will also be helpful.
Look Into your Email Deliverability
You cannot talk about effectiveness in driving up sales when your emails aren’t even getting delivered in the first place. Your email marketing campaign could be doomed to fail before it even starts. And regrettably, in most cases, when your emails don’t get delivered, you won’t even receive a notification to tell you that they failed. You then end up frowning upon your skewed sales figures. Thus, you must always check your outbox for any emails that haven’t been sent. You could be surprised by how much difference efficient email deliverability makes on your sales figures.
Final Thoughts
Indeed, email marketing will deliver effective results to your sales numbers as long as you do your homework. It goes beyond just sending a simple boring email to all your customers. Getting the most conversions boils down to how creative you are and how much you will make the recipient feel that you understand their needs.
Will your email inspire someone to click that buy option, or will it inspire someone to block your email address or unsubscribe? Be innovative and modern. Effective email marketing is hinged on keeping up with the times, and your sales will always do well if you stay dynamic and flexible in your approach.
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